------ Barbara SMIT
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Barbara Smit is a journalist and has reported on the affairs of big businesses for the Financial Times, International Herald Tribune and others. Over the past four years she has travelled all around Europe and the United States to investigate the true story of Adidas, interviewing those involved with the company, declassifying documents and unearthing exclusive stories. Pitch Invasion has been translated into three languages.
Sneaker Wars:The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports.
Pitch Invasion also tells the tales of some of the greatest sportsmen of all
time, revealing the Pele pact, Boris Becker’s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.
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For the first time, our printed version uses videos to bring life to our content and advertising. A new concept, Augmented Reality, brings the paper to life at the click of a button. All you need to do is download the free LAYAR application on your phone or tablet and off you go. Then just follow the instructions over the next pages.
The sun is out, bank holidays are in, we all want to go and explore, although this can sometimes be ruined by the dreaded mistral (p14). But let’s not spoil things. How about a visit to St Jean du Fos (p20) or if you’re feeling more urban, a nice shopping day in Avignon with a healthy tea break (p23) or a visit to an art gallery in Nîmes? (p17) If you’re feeling extra energetic like me, how about entering the Pont du Gard race on 30 June to raise money for a fantastic local charity? Also in this issue, the remarkable story of a simulated space mission by Claire (p18) and a very funny article by Bernice on her pathological inability (or so she says) to learn languages (p22).
Carole Rommene
